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MetaBroadcast appoints Jamie Mackinlay as new Chief Executive Officer

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MetaBroadcast, the UK’s leading metadata specialist, today announced the appointment of Jamie Mackinlay as CEO. Jamie is a proven media tech business leader, with significant experience in creating, mentoring and managing high-performing teams. Jamie has had several executive roles in leading media technology companies, including Amino, ADB Global and Singula Decisions. Jamie started his career at a Silicon Valley start-up and has had experience of achieving success for small and large teams and companies.

Karthik Dasari, shareholder and Director of MetaBroadcast said: “I am delighted to welcome Jamie Mackinlay to the team. He combines 25 years in the media industry with world-class capabilities in go-to-market strategy, sales effectiveness, and brand awareness making Jamie the ideal person to drive MetaBroadcast forward with our 3-5 year growth strategy.”

Jamie Mackinlay, MetaBroadcast CEO, said: “It’s a great time to be joining the MetaBroadcast team as it’s increasingly understood throughout the media and entertainment industry that high quality metadata is the raw material that enables effective content discovery, helping viewers find the content they crave. MetaBroadcast is well placed to grow rapidly as it already provides high-quality automated metadata services to many leading media companies, and I look forward to driving it to even greater success.”

About MetaBroadcast

MetaBroadcast is a specialist data company that offers automated and enriched metadata that powers content discovery and insights. We have a reputation for ensuring reliable data integrity, helping to earn long-term customer loyalty as a trusted provider to leading broadcasters, streaming service providers and a diverse range of media organisations. Our industry-leading and award-winning automated metadata cloud platform, Atlas, aggregates rich sources of content data. MetaBroadcast also utilises industry leading data science techniques combined with proprietary technology to automate processes to ingest, enrich and manage large amounts of metadata at speed. The efficiency and accuracy of our platform gives customers the confidence that we can continuously adapt to their market- driven requirements and empower them to maximise audience awareness of all available content. Founded in 2007, MetaBroadcast is headquartered in London, UK; the company has ingested metadata from over 50 different sources; serves 70+ broadcasters and 310+ channels, and manages over 65M content records and billions of transactions.

For more information, please visit: www.metabroadcast.com